Self-esteem teaching has been around for a long time. It’s one of the central planks of the culture’s gospel, which is their attempt to feel better about themselves. They, like us, realize they need help. As ambassadors for Christ, we must know how to engage cultural friends, to help them while keeping an eye on their version of psychology to ensure we don’t fall for their traps. The fallacy and futility of the self-esteem gospel are everywhere, so learning to debunk it with competence and compassion is every believer’s responsibility.