Ep. 417 Secrets That Teach You How to Write Compelling Blog Content

Ep. 417 Secrets That Teach You How to Write Compelling Blog Content

Shows Main Idea – Supporting Member: “I believe I have something to say, but I’m unsure how to say it, and I don’t know the mechanics of crafting a blog article that compels someone to hang with me. What are the secrets to writing well so that people will want to read what I have to say? What are some of the things you have learned that have worked to build a loyal following? I’m sure some tips and tricks from an experienced pro would help a person rise above the millions of bloggers out there who are competing to build a following.”

Life Over Coffee · Ep. 417 Secrets that Teach You How to Write Compelling Blog Content

Show Notes

You may want to read:

The Mechanics

You may have the best content, but nobody is reading it. There’s a reason. Let’s start with the mechanics.

  • First, it’s your title.
  • Then it’s your picture.

If those two things do not tell your story in a way that captures the reader’s attention, you will lose them.

Welcome to the world of online blogging.

There are three main parts to any blog article. They are the title, photo, and content. The most important part is the content, of course, but not initially. It’s your title that tells the story first—in concise written form, while your image continues the story in pictorial form.

A good title and photo lead the reader to a place they want to go. If the title and image are vague or inconsistent with the content, the reader will move on to something else.

If your presentation stimulates, they will read (or scan) the content. It’s like the tried and true evangelism method: you have a thirty-second speech, a five-minute speech, and if the person still has an interest, you sit and talk about Jesus over coffee.

Unfortunately, too many Christian writers do not understand this, and they do not have the gifting to write good content, including their titles and images.

It is an incremental process that introduces the reader to something special while holding their attention to the end.

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Are You Interesting?

Part of what I’m talking about, of course, is a gifting that comes from God, whether common grace gifting to the unbeliever or mercy to the believer.

Arguably the greatest gift is being interesting.

  • Are you interesting? Jesus was interesting.
  • Do people want to hear what you have to say? People wanted to hear from Jesus.
  • One of the keys to being interesting is not being like everyone else. Jesus was not like everyone else.

Understanding Others

But Jesus on his part did not entrust himself to them, because he knew all people and needed no one to bear witness about man, for he himself knew what was in man (John 2:24-25).

Insight into the human mind, which all Christians have access to, is an absolute must. Jesus was the best at doing this. Nobody needed to tell Him about humanity because He already knew how people thought.

Most bloggers come up with titles they like, but it does not relate to the reader. Rather than immersing themselves in the reader’s psyche, they map what they want to say over them the reader, hoping that concept will resonate with them.


Few readers because they are talking about themselves rather than the reader.

People are not interested in me but in themselves, so I have to write with their interests, needs, and desires in mind.

Are You Other-centered?

Steve Jobs was one of the best at doing this. He knew how to focus on what the customer wanted. He had a remarkable other-centered worldview. Though his real motive was probably to create stuff and become rich and famous, he understood the key to success: have an other-centered point of focus.

Amazingly, he could create something that nobody wanted (the iPad) and make it ubiquitous. He knew how to “think like them” (the customer), which enabled him to give them what they wanted, even though they did not think they wanted it.

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A Few Final Keys

  1. Know your purpose and do that one thing well.
  2. Don’t try to be famous.
  3. Read all the time.
  4. Read people who write well. Study their wordsmithing and phrase turning.
  5. Follow those who are doing it well, whether or not they are in your field.
  6. Write all the time, even if you never publish.
  7. Spend more time reflecting than writing.
  8. Don’t write like anyone but yourself.
  9. Be consistent when publishing blogs because you want to create an expectation.
  10. Read the three articles at the top of these Show Notes.

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